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The second commercial focuses on a young music lover and pays attention to how Siri can display musical notes to help the young musician learn new skills as well as composing a text message from spoken words to the other band members. This commercial shows Siri's use of the Wolfram-Alpha service to pull up search results and it also shows how users can program their own nickname into Siri.
Apple products such as the iPhone, iPod touch and iPad have changed the way we think about consumer technology and they have also dramatically enhanced the way some people actually live their lives. The iPhone and iPod touch brough such technologies as FaceTime which allows people to connect to their loved ones via video entirely free of charge once they are connected to a Wi-Fi network.
The iPad also comes with FaceTime capabilities but it is also about to play a pivotal role in reinventing educational standards across the United States. It is also used quite extensively in the medical and aviation industries to enhance professional standards.
Apple's products may be amazing but their success is all down to their ability to market them. Apple knows how to market perfectly using effective visual campaigns, simple and immediately recognizable television commercials and perfect product placement strategies. They engage with their audience and encourage sales.
Both of the new Apple commercials follow a familiar pattern and they are simplistic whilst still focusing entirely on the product they are attempting to promote. They invoke an emotional reaction and they demonstrate how the iPhone 4S and Siri work in real world situations and how they can easily be integrated into daily life.
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