Beats Gets Its Own Dedicated Section On Apple's Online Store

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Apple acquiring Beats Electronic was a major story so far this year and it came very much out of the blue. Apple usually stay away from big money buyouts so the decision to snap up the Dr. Dre-founded company was a big shock to a lot of people. Now that the $3 billion agreement has been given the stamp of approval, Beats has been given its very own special space on the Apple retail site, where you will find headphones, speakers and more.

As has been speculated, it was Beats Music service that Apple saw the most value in, despite a relatively modest user base. The fledgling service boasts a neat design and impressive catalog, and although Apple has struggled since introducing a similar offering with iTunes radio, Beats Music could actually hold the key to Tim Cook and company mounting a substantial assault on this very lucrative market.

Beats to most people however is known for their hardware, and although many people have been consistent in their criticism of the sound quality of these premium-priced accessories, their role in combining music, fashion and technology is undeniable.

The new section on the Apple site still includes the �Beats by Dr. Dre� slogan which shows that the hip-hop mogul himself still has an important role to play. He and Jimmy Iovine, who co-founded Beats Electronics, are now significant members of Apple's expansive team, and the collaboration of these two well-recognized brands seems to be a fruitful and mutually beneficial one.

As well as the main site, the Apple Store app also has its own Beats section, where you can browse through the growing number of options available. Since being bought by Apple, Beats has released a couple of new products including the Beats Solo2 over-ear headphones and the Powerbeats2 wireless earphones. We are really looking forward to seeing what is to come of this collaboration and as always, we will keep you updated with any information we receive.