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Facebook tracks usage of its service and then shares this with their advertisers in order to help target ads. This same information can be used to try and extrapolate usage data for specific devices across specific demographics. This is how we have been able to get the information that we are reporting on today. Seemingly the iPhone 5c is preferred over the iPhone 5s by women.
The data from Facebook was taken by Benedict Evans and he came to the conclusion that the iPhone 5s is the most bought iPhone. This doesn't surprise us considering anyone with a graph to hand has been stating the same thing over the past few months. It got more interesting though when Evans went deeper into the stats. According to him, the iPhone 5c is more popular among women. In fact, twice as many women own iPhone 5c handsets than men. The reason for this is the fact that the iPhone 5c comes in five different color options.
The iPhone 5c had previously been claim to something of a flop by some, but with over two million handsets sold in the last three months, it is safe to say that the colorful smartphone isn't really doing as bad as was made out. The iPhone 5c is the cheaper of the two models that were released earlier this year and as mentioned above, it does come in five great color options. Perhaps this is what is encouraging the female population to consider this model over the iPhone 5s, which costs more and only comes in the standard colors that we are used to having the iPhone in. Whatever the reason, women seem to prefer the color choices and we're sure that in Apple's eyes, it really doesn't matter once the device is selling. What do you think? Do you prefer the iPhone 5s or the cheaper, more colorful, iPhone 5c?
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